New & Used Cars - Brisbane QLD - Northstar Motor Group

DuPont has rolled out its annual Automotive Color Popularity Report, and it looks like the long-reigning king may be under threat from a new foe.

Car-makers, VACC claim Gillard scrappage scheme needs a bigger incentive.

The Australian automotive industry's mixed reaction to the Gillard government's proposed $394 million "cash for clunkers" scheme continued over the past week.

The way to stop customers from fixating on price is to re-engage thme through unconventional strategies.
Customers in mature markets lose interest in al but the most radical innovations.

This latest incarnation of social media adds transparency to the branding game.

Forget Brand Management - It's no longer in your hands. In the future, your customer community wikk control your brand.